On the wall, a series of abstractions, colorful images, variations of who knows what, we perceive undulating movements, vibrations, shimmering patterns, serial traces that we guess to be those of fingers placed on a surface.
Words we adopt to describe painting surface, then we change our minds; these are undeniably photographic and digital explorations. We sense them as fundamental.
Victor Berthoud's intriguing approach is based on a very singular relationship with the world, intimately connected with the almost magical effects that photography can produce on reality, but also, and I would say especially, with computing, the exploration of image flows, of digital technology, his personal universe thus finding itself, in a way, mediated by screens.
This is what these profoundly human traces collected on their surface tell us.
In Drinking from a Hydrant with a Straw, he presents a few excerpts from these vast, precisely structured experiments, with the desire to make light his main protagonist, with the persistent feeling that this intense and infinite flow will undoubtedly always get the better of him, that there is something of the myth of Sisyphus, of absurdity in this undertaking.
But as the title so aptly states, it is above all a poetic exploration. I see in it an interest in the mechanics of things, a humor, and a sense of experimentation that could be linked to authors like Marcel Duchamp or the British pop artist who is one of his conceptual heirs, Richard Hamilton. We are at the foundations of what is happening between technology and poetry, in search of all that they can arouse in humans.
Between capturing the intimacy of relationships with screens, recording the endless streams of images he observes on Instagram, and visually analyzing advertising images shared on social media, among other things, Victor Berthoud offers a vast constellation of altered images and questions our way of viewing them, images that are at once omnipresent, sometimes impoverished or addictive... and so essential.
Text by Léonore Veya







Taking the form of an installation, this work questions our relationship with digital images via the screen. What would happen if we no longer had this interface to link raw data and readable images? Through a series of computer experiments, I'm trying to deconstruct what a digital file is and give it a different form without losing its substance. Using code, the red, green and blue values of each pixel in an image are extracted and assembled in a text document. This is printed on acetate sheets, creating a stack that is difficult to manipulate. The image is there, but impossible to decode. It's also a way of materializing the intangible and echoing the many facets of the photographic medium.
On the wall, a series of abstractions, colorful images, variations of who knows what, we perceive undulating movements, vibrations, shimmering patterns, serial traces that we guess to be those of fingers placed on a surface.
Words we adopt to describe painting surface, then we change our minds; these are undeniably photographic and digital explorations. We sense them as fundamental.
Victor Berthoud's intriguing approach is based on a very singular relationship with the world, intimately connected with the almost magical effects that photography can produce on reality, but also, and I would say especially, with computing, the exploration of image flows, of digital technology, his personal universe thus finding itself, in a way, mediated by screens.
This is what these profoundly human traces collected on their surface tell us.
In Drinking from a Hydrant with a Straw, he presents a few excerpts from these vast, precisely structured experiments, with the desire to make light his main protagonist, with the persistent feeling that this intense and infinite flow will undoubtedly always get the better of him, that there is something of the myth of Sisyphus, of absurdity in this undertaking.
But as the title so aptly states, it is above all a poetic exploration. I see in it an interest in the mechanics of things, a humor, and a sense of experimentation that could be linked to authors like Marcel Duchamp or the British pop artist who is one of his conceptual heirs, Richard Hamilton. We are at the foundations of what is happening between technology and poetry, in search of all that they can arouse in humans.
Between capturing the intimacy of relationships with screens, recording the endless streams of images he observes on Instagram, and visually analyzing advertising images shared on social media, among other things, Victor Berthoud offers a vast constellation of altered images and questions our way of viewing them, images that are at once omnipresent, sometimes impoverished or addictive... and so essential.
Text by Léonore Veya







Taking the form of an installation, this work questions our relationship with digital images via the screen. What would happen if we no longer had this interface to link raw data and readable images? Through a series of computer experiments, I'm trying to deconstruct what a digital file is and give it a different form without losing its substance. Using code, the red, green and blue values of each pixel in an image are extracted and assembled in a text document. This is printed on acetate sheets, creating a stack that is difficult to manipulate. The image is there, but impossible to decode. It's also a way of materializing the intangible and echoing the many facets of the photographic medium.
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Imprint
Business name
Studio Citrus, Berthoud-dit-Gallon
Registered address
Rue Paul Golay 10, 1341 L'Orient
Contact information
info@victorberthoud.com
+41 78 918 93 95
IDE
CHE-315.223.289
Person responsible for publication
Victor Berthoud-dit-Gallon
Technologies
Typeface
Helvetica Neue
Hosting provider
Infomaniak, Switzerland
CMS
Wordpress
Webdesign
Studio Citrus
The Website offers art prints and limited-edition artworks, created and sold directly by the artist or authorized partners. Each product page includes a detailed description, including dimensions, printing technique, materials, and edition information (if applicable). All photographs and visuals are provided for illustrative purposes only; slight differences in color or texture may occur due to screen settings or printing variations.
All prices are displayed in Swiss Francs (CHF), including VAT (if applicable), but excluding shipping costs, which are calculated at checkout. For international orders, additional customs duties, import taxes, or local charges may apply and are the buyer’s responsibility. The Seller reserves the right to modify prices at any time; however, items will be billed based on rates in effect at the time of order confirmation.
To place an order, the Customer must: Select the desired product(s) and add them to the cart. Complete the checkout form with accurate personal and delivery details. Confirm and pay for the order through one of the available payment methods. Once payment is completed, the Customer receives a confirmation email summarizing the order details.
The Seller reserves the right to refuse or cancel any order for legitimate reasons (fraud suspicion, payment issues, or stock unavailability).
Payments are accepted via [Stripe, PayPal, Twint, credit card, etc.]. Transactions are processed securely via encrypted connections (SSL). Orders are confirmed only after full payment has been received.
Orders are shipped from Switzerland within [X–Y working days] after payment confirmation. Delivery times vary depending on the destination and carrier. Estimated delivery times: Switzerland: 2–5 business days, Europe: 5–10 business days, International: 10–20 business days The Seller cannot be held responsible for delays due to customs or transport conditions beyond their control. Shipping fees are displayed before finalizing the order.
As the artworks and prints are produced in limited quantities or on demand, returns or exchanges are generally not accepted, except in cases of: Damaged or defective product upon arrival, Order error attributable to the Seller. In these cases, the Customer must contact the Seller within 7 days of receiving the package, including photographs of the issue, at [email address]. If a return is approved, the item must be shipped back in its original packaging and condition. Refunds are issued after the product has been received and inspected. For customers residing in the European Union, the legal right of withdrawal (14 days) applies for non-customized products.
Custom formats, framing, or personalized requests are non-refundable once production has started, except in cases of defect or production error.
All artworks, images, texts, and designs on the Website are protected by copyright and remain the exclusive property of the artist Victor Berthoud.
Any reproduction, modification, or commercial use without prior written authorization is strictly prohibited.
Damage caused by misuse of the product, Loss or delay caused by postal or customs services, Color variations due to screen differences. The total liability of the Seller shall not exceed the total amount paid by the Customer for the order concerned.
Customer data is collected solely for the purpose of processing and delivering orders. For details on data use, please consult the Privacy & Cookies Policy.
These Terms and Conditions are governed by Swiss law. In the event of a dispute, the place of jurisdiction shall be [Your Canton or City, Switzerland], unless otherwise required by mandatory consumer protection law.
Imprint
Business name
Studio Citrus, Berthoud-dit-Gallon
Registered address
Rue Paul Golay 10, 1341 L'Orient
Contact information
info@victorberthoud.com
+41 78 918 93 95
IDE
CHE-315.223.289
Person responsible for publication
Victor Berthoud-dit-Gallon
Technologies
Typeface
Helvetica Neue
Hosting provider
Infomaniak, Switzerland
CMS
Wordpress
Webdesign
Studio Citrus
The Website offers art prints and limited-edition artworks, created and sold directly by the artist or authorized partners. Each product page includes a detailed description, including dimensions, printing technique, materials, and edition information (if applicable). All photographs and visuals are provided for illustrative purposes only; slight differences in color or texture may occur due to screen settings or printing variations.
All prices are displayed in Swiss Francs (CHF), including VAT (if applicable), but excluding shipping costs, which are calculated at checkout. For international orders, additional customs duties, import taxes, or local charges may apply and are the buyer’s responsibility. The Seller reserves the right to modify prices at any time; however, items will be billed based on rates in effect at the time of order confirmation.
To place an order, the Customer must: Select the desired product(s) and add them to the cart. Complete the checkout form with accurate personal and delivery details. Confirm and pay for the order through one of the available payment methods. Once payment is completed, the Customer receives a confirmation email summarizing the order details.
The Seller reserves the right to refuse or cancel any order for legitimate reasons (fraud suspicion, payment issues, or stock unavailability).
Payments are accepted via [Stripe, PayPal, Twint, credit card, etc.]. Transactions are processed securely via encrypted connections (SSL). Orders are confirmed only after full payment has been received.
Orders are shipped from Switzerland within [X–Y working days] after payment confirmation. Delivery times vary depending on the destination and carrier. Estimated delivery times: Switzerland: 2–5 business days, Europe: 5–10 business days, International: 10–20 business days The Seller cannot be held responsible for delays due to customs or transport conditions beyond their control. Shipping fees are displayed before finalizing the order.
As the artworks and prints are produced in limited quantities or on demand, returns or exchanges are generally not accepted, except in cases of: Damaged or defective product upon arrival, Order error attributable to the Seller. In these cases, the Customer must contact the Seller within 7 days of receiving the package, including photographs of the issue, at [email address]. If a return is approved, the item must be shipped back in its original packaging and condition. Refunds are issued after the product has been received and inspected. For customers residing in the European Union, the legal right of withdrawal (14 days) applies for non-customized products.
Custom formats, framing, or personalized requests are non-refundable once production has started, except in cases of defect or production error.
All artworks, images, texts, and designs on the Website are protected by copyright and remain the exclusive property of the artist Victor Berthoud.
Any reproduction, modification, or commercial use without prior written authorization is strictly prohibited.
Damage caused by misuse of the product, Loss or delay caused by postal or customs services, Color variations due to screen differences. The total liability of the Seller shall not exceed the total amount paid by the Customer for the order concerned.
Customer data is collected solely for the purpose of processing and delivering orders. For details on data use, please consult the Privacy & Cookies Policy.
These Terms and Conditions are governed by Swiss law. In the event of a dispute, the place of jurisdiction shall be [Your Canton or City, Switzerland], unless otherwise required by mandatory consumer protection law.